Fun Fact #1 – Beer Goggles

For some people it may seem more obvious than others; “Beer goggles” really exist. Research has found that the drunker people get, the higher the attractiveness ratings they give to strangers. Alcohol also changes how attractive we perceive ourselves.

But that is not all…

Another lab experiment, however, researchers found that alcohol consumption didn’t matter as much as whether people simply thought they were consuming alcohol. That’s right—when researchers gave men a non-alcoholic drink but led them to believe that it contained alcohol, those men experienced the same boost in their own attractiveness ratings as men who were actually given booze. This tells us that the effects of alcohol aren’t just physiological—they are at least partly a function of how we expect alcohol to affect us.

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